Today is the first day of summer. Summer Solstice, June 21st, the longest day. So many daylight hours, and long summer days and nights ahead!
Let the branding begin!
Summer branding is a thing. What Will Be the Theme of Summer?
I discussed it with my 5 yo granddaughter. She stated emphatically that summer had already started last week, when school ended, swim team began, and summer camp is coming up. So she has a lot of options for branding.
If we name it, maybe it will be true! Make a pronouncement, then curate the memories. Take photos, play music, make videos. Make it positive and motivational. Check out the songs down below!
If my summers had been branded, 2019 could have been “Digging In The Dirt Summer” with our new raised garden (grazing in the grass). 2020 was “Sourdough Summer”, (a whole lotta baking going on). 2021, “Family Reunion Summer” (45 people – we are family). 2022 was, “Building The Biz Summer” (taking care of business), an ongoing process and still exciting.
My favorite would be a “Spritz Girl Summer”, named for my sister and me on a bike tour in Spain with our guys. We had Aperol spritzes every afternoon after hot, challenging mountain rides. So even if there aren’t any crazy hard, hilly bike rides this summer, I’ll stick with that, because I think I should be training on some hills this summer (the aspiration), but mostly because I like the pretty-colored drink, and it evokes an awesome time with my sister.
Want to brand your summer? You can be aspirational, or just be descriptive, a Mad Lib — an adjective, noun, summer, that you could use to describe summer as you already know it will be, or as you want it to be. Here’s another article about it in The NYTimes Why Do We Brand the Summer?
If you want to, you can start by considering your pleasures, personality, or an experience you know you’re going to have, or one you want to create.
Here’s inspiration with some summer songs. I’d love to add more to the list if you have some favorites, and I’ll use them in group workouts. Send them in comments!
- “Hot Fun in the Summertime” by Sly & The Family Stone
- “The Girl From Ipanema” by Pery Ribeiro
- “Surfin’ U.S.A.” by The Beach Boys
- “Dancing in the Street” by Martha and the Vandellas
- “Summer of ’69” by Bryan Adams
- “Under the Boardwalk” by The Drifters
- “Those Lazy, Hazy, Crazy Days Of Summer” by Nat KIng Cole
- “School’s Out” by Alice Cooper
- “Summertime” by Kenny Chesney
- “Summer in the City” by The Lovin’ Spoonful
- “California Girls” by The Beach Boys
- “Good Vibrations” by The Beach Boys
- “Sunny Afternoon” by The Kinks
- “In the Summertime” by Mungo Jerry
- “Heat Wave” by Martha and the Vandellas
- “Wipe Out” by The Surfaris
- “I Get Around” by The Beach Boys
- “Smooth” by Santana eat. Rob Thomas
- “Grazing In The Grass” by Hugh Masekela
- “Island In The Sun” by Weezer
- “Livin’ la Vida Loca” by Ricky Martin
- “Macarena” by Los Del Rio
- “Walking On Sunshine” by Katrina And The Waves
- “Whole Lotta Shakin’ Goin’ On” by Jerry Lee Lewis
- “Mambo No. 5” by Lou Bega
- “Summer Breeze” by Seals & Crofts
- “Summer Nights” by John Travolta and Olivia Newton-John
- “Saturday in the Park” by Chicago
- “I Gotta Feeling” by The Black Eyed Peas
- “Call Me Maybe” by Carly Rae Jepsen
- “Takin’ Care Of Business” by Bachman-Turner Overdrive
- “Get Lucky” by Daft Punk feat. Pharrell Williams
- “Shut Up And Dance” by Walk the Moon
- “Dog Days Are Over” by Florence And The Machine
Onward to a wonderful summer!