What’s Sexy?

Victoria’s Secret is changing their image.


VS bubble dress 14VS REBRANDING12 superJumbo
The VS Fashion Show. Model wearing a concoction with bubbles.

VS has had their niche. The fashion shows and many products have been over-the top and have attracted women, men, and non-binary folks for years. Now it’s rebranding.

Aspirational marketing – sex sells everything – cars, clothing, jewelry, shoes…

Aspirational marketing is powerful. But the idealized image may alienate consumers. The Me Too, and Womens’ March movements have spurred a backlash with serious concern about objectification.

I don’t think the problem is the clothing.

The size and shape of VS models has been the issue all along, possibly leading to unhealthy body image, unhealthy eating, and promoting thinness – along with the constant barrage of fitness influencers all over social media.

The new ad campaign focuses on inclusivity, including a variety of body types and ethnicities.

14vs rebranding1 superJumbo
The new VS campaign is inclusive and the garments look functional. 

It’s good that we’re at a time that companies and their advertisers are aware of the impact of their messaging and it’s showing in the bottom line.

My message, whatever you’re wearing is this:





Leave a Reply

Your email address will not be published. Required fields are marked *



More Posts


I want to live long of course, but I want to live well while I’m at it. As I tend to say constantly, strength is


Seventy-one-derful! That’s how a friend wished me a happy birthday and I LOVE it!  My birthday celebration kept going through this weekend on a day

Why Get Up Keep Moving?

I came up with the name of my business and social media, Get Up Keep Moving on a whim many years ago in a moment


I’m remembering my dad today on this Memorial Day. It’s a holiday dedicated to honoring fallen soldiers, but he survived his military career as a